Marketing Automation Specialist

LOCATION:  Greater Chicagoland area near Park Ridge, IL

OVERVIEW OF THE POSITION: Our client, a growing global leader in the manufacturing industry, is dedicated to meeting and exceeding the needs of each client, and provides a diversified work environment to allow their employees the opportunity to share their talents and ideas as well as grow and have a successful career. As the organization grows, so does their need for innovative and dedicated individuals to join their team! They are looking for a qualified Marketing Automation Specialist.

RESPONSIBILITIES:

  • Compile and evaluate data about customer buying behaviors to design and carry out incentive tactics
  • Perform evaluations on marketing performance metrics including brand, customer value and efficiency  metrics, and overall return on marketing initiatives
  • Collaborate with marketing team to deliver emails to customers
  • Acquire sales leads through online channels
  • Create reports for customer service, marketing, and sales teams  to make more efficient decisions
  • Work with software tools to evaluate customer engagement and recommend SEM strategies; a plus if you have experience using social media for acquiring  business goals
  • Advocate content ideas based on data analysis

SKILLS:

  • Bachelor’s degree  with 4+ years of in a marketing technology role with direct database management experience
  • Possess insight to larger business goals and understand how the role fits
  • Strong analytical skills and experience with CRM, Excel, database management systems and SQL queries.
  • Experience with marketing automation software (HubSpot, Marketo, Net Results or Pardot a plus)
  • 10% Travel

WHEN RESPONDING TO THIS OPPORTUNITY:  Resumes without the required technical skills and experience will not be considered.  Although a strong desire for a certain type of position is a credit to your goal, experience is necessary.  Our client is not considering sponsorship at this time and is not open to relocation expenses.

ID# TBI13227 – Marketing Automation Specialist